Market Research

A major Australian cotton producer and marketer engaged Action Asia to conduct detailed market research in its primary international markets. The company wanted to establish direct relationships with major customers in each market and to leverage greater levels of profit out of each trade.

"Action Asia mapped out the market for us and displayed clearly how we could add value to our customers' needs and deliver more to our bottom line."

Strategy Development

A large Australian Government Technical and Vocational education network needed to re-focus its approach to marketing in international markets. The organisation commissioned Action Asia to analyse and develop a new market-oriented strategic approach to export business.

"We had been following old traditional approaches to our international business and not generating the levels of growth we had targetted, in fact our market share was falling. Action Asia worked with us as a team member to recast our strategic direction and identify new lateral approaches to the market. Our international program is now back on track."

Project Management

A substantial European agribusiness corporation was seeking new investment opportunities in South East Asia but lacked experience in the market. The company contracted Action Asia to project manage the in-market mobilisation of its investment program.

"Action Asia provided us with the in-country knowledge and experience that we lacked. Commencement of our investment in the animal production business would have been delayed by 9-12 months without their expertise in the market."

Joint Venture Establishment

A major integrated commercial group in Thailand was seeking a foreign joint venture partner to establish a world class construction company. Action Asia was commissioned by the group to assist with selection and recruitment of prospective partners. Working across very different construction environments and business cultures, Action Asia forged a Thai-Australian joint venture construction company that remains one of the major players in South East Asia.

"We needed to find the right partner and could not afford to spend one or two years seeking out the prospects. The Action Asia team worked closely with us to shortcut the process and represent our interests in the JV negotiations."

Establishment of Distribution Channels

An American manufacturer of technical equipment for use in medical laboratories engaged Action Asia to establish its distribution channels in three East Asian markets.

"Our technical and marketing executives had visited the market several times to establish distribution arrangements for our products without success. With Action Asia's assistance and in-market management we had our distribution channels established in six months."

Supply Chain Management

Several major Australian fresh produce wholesalers had banded together to create critical mass and decided to enter the export market for quality fruit and vegetables in Asia and the Middle East. Action Asia was contracted to manage the Supply Chain Logistics from the wholesalers cold storage facilities in Australia, through to the distributors in the selected markets.

"Action Asia's market knowledge, practical experience and contacts in the market place ensure our product arrives in great condition maintaining our competitive position in these tough markets."